The first rule of web site usability is one must motivate the users. Most users will leave within seconds of landing on your homepage if it isn’t obvious where to find what they’re looking for. Your website must have simple, intuitive navigation and easy-to-find information. At VIA, we have an experienced, professional usability engineer on-staff whose sole purpose is to make your site friendly and easy to use.

The heart of good web usability is:

  • Easy-to-use and highly-relevant navigation – users want information now!
  • User task flow – page flow must match work flow
  • Fast-loading pages – if the user doesn’t find it in 3 clicks they are gone.
  • Intuitively organized content – 80% of usability is good architecture.
  • Uncluttered presentation and graphics – users are impatient 2-10 second maximum download

Why is it so hard to minimize?

Navigating a website is difficult if it has not been developed correctly. It is like trying to find something in another persons’ house. If you cannot find something quickly you become frustrated and give up.  On the web, you can’t afford for users to have to hunt for what they need. They will quickly try another site and leave you wondering why your traffic is!

Our expertise is helping you reconcile your understanding of your business with what your audience expects and wants. We design with perpetual navigation in mind that is enabling people to go where they want quickly and finding what they want seamlessly.  You want your website as germane and readily accessible in the best way possible, making your website a valuable resource to your audience. With this, you achieve the number one goal of good web usability – customer loyalty.